Coaching · 2026
Kiddy's FX
Every forex coach online claims the same things, so proof and selectivity had to be built in rather than stated. Ten pages, an application-only funnel, and a trading journal that writes the mentor a brief on each student before their next call.
- Client
- Kiddy's FX
- Sector
- Coaching
- Live URL
- kiddysblueprint.it.com
- Our role
- Design, development, brand direction
- Built with
- HTMLTailwind CSSSupabaseVercel
01
The brief
Kiddy's FX is a private, application-only forex mentorship selling into a market crowded with signal groups and recycled content. The site had to feel selective from the first second and prove the work rather than describe it. It also had to be more than a website: members log in, keep a journal, and the coaching itself runs on what that journal records.
02
Key objectives
- 01Look selective from the first screen, in a market full of signal sellers
- 02Move serious visitors to an application rather than a checkout
- 03Give members a reason to stay logged in after they join
- 04Give the mentor better material to coach from
- 05Leave him running the whole thing without us
03
What we built
No price anywhere, a question instead
Nothing on the site is priced. The application asks what a trader can spend each month, how long they have been at it and what is holding them back, then makes them tick a box confirming they understand this is mentorship and not a signal service. The wrong applicants rule themselves out before anyone reads the form.
The journal is the product
Members get a real trading journal rather than a link to a spreadsheet: a profit and loss calendar heatmap, an Edge Score out of a hundred, equity curve with drawdown, R-multiple distribution, expectancy by setup, and a breakdown of what FOMO and revenge trades actually cost in pounds.
The journal briefs the coach
Before every one-to-one, the journal writes the mentor a summary of that student's trading: their Edge Score, their best and worst trades, and what to work on. Calls start from the record rather than from memory, which is the part no off-the-shelf journal does.
Bring your history with you
A trader already keeping records elsewhere uploads a CSV from MT4, MT5 or most other platforms and the importer works out the columns itself. There is no mapping screen to give up on during the first ten minutes.
Proof kept in public
A results page carries the equity curve, win rate, profit factor and maximum drawdown, and members can see every ticket rather than a chosen few. The homepage claims nothing is cherry-picked, so the page had to be built to make that checkable.
A back office he runs himself
Members, lessons and results are managed from an admin area, so the day-to-day never comes back to us. Supabase handles the accounts and the data behind it.
04
Features we built
- Ten pages, from the pitch through to a private members' area
- Login-gated dashboard, journal and admin back office
- Trading journal with Edge Score, P&L heatmap and drawdown
- CSV import from MT4 and MT5, columns detected automatically
- An automatic pre-call brief written for the mentor
- Live session streams, London pre-market and New York open
- Recorded bootcamp lessons to finish before coaching starts
- Results page carrying equity curve, win rate and drawdown
05
The result
What started as a website is now the thing the mentorship runs on. Members log in to a journal that scores their trading, the results page publishes the record rather than describing it, and the coach walks into every call already knowing what to work on.
See it live at kiddysblueprint.it.comLike what you see?
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