Coaching · 2026
Kiddy's FX
A dark, high-conviction site for a forex coach who builds traders rather than selling signals, built around an application-only funnel and live proof.
- Client
- Kiddy's FX
- Sector
- Coaching
- Live URL
- kiddysblueprint.it.com
- Our role
- Design, development, brand direction
01
The brief
Kiddy's FX is a private, application-only forex mentorship. The site had to feel selective and credible from the first second: near-black, disciplined and built to move serious applicants from the pitch, through the proof, to an application, while filtering out the signal-chasers.
02
Key objectives
- 01Signal quality and selectivity from the very first screen
- 02Move serious visitors to an application, not a checkout
- 03Put real, verifiable proof (payouts, funded traders) up front
- 04Filter for committed applicants, not signal-chasers
03
What we built
Application over sign-up
Like the best mentorships, Kiddy's takes applications rather than open enrolment. The funnel is built to qualify, so membership feels earned rather than bought.
Proof, front and centre
Member payouts, funded-trader counts and a live results section do the convincing, which lets the copy stay confident and short.
A disciplined, dark identity
Near-black, one decisive rose accent and heavyweight type set a serious, capital-first tone that matches the psychology-led coaching itself.
04
Outcome
£2.4M
Member payouts
127
Funded traders
4.9★
Member rating
1:1
Coaching only
Like what you see?
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