Blog

Notes from the studio.

The thinking behind our work, what we believe about websites, software and the bits in between. Updated when we have something worth saying.

Latest

SEOJune 20268 min read

Answer Engine Optimisation: getting found when customers ask the AI

Your customers are starting to ask ChatGPT and Google's AI instead of scrolling a page of blue links. Here's what Answer Engine Optimisation is, and how to be the answer they get.

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Web designApril 20265 min

Why we don't use templates (and why it matters less than people think)

Page builders are quick. They also stop being quick the moment your business outgrows the box they put you in. Here's what we mean.

WorkflowsMarch 20264 min

Automating the boring bits without breaking the interesting ones

A practical look at how we build automated workflows that quietly connect your tools, and how to spot the parts of a business that should stay manual.

AIFebruary 20264 min

AI without the chatbot

Three places we've quietly added AI to small businesses that actually saved them time, none of them involve a sparkly button on the homepage.

StudioJanuary 20263 min

Why we're small on purpose

Most studios scale up. We chose not to. A short note on what that actually means for the people who work with us, and the ones who don't.

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