Construction · 2026

Northbound Projects

Construction without the chaos, a clear, trust-first site for a Scottish refurb firm that runs property projects properly.

Web design and development

Branding

SEO and AEO

Visit live site

Client: Northbound Projects Ltd
Sector: Construction
Duration: 8 weeks
Live URL: northboundprojects.co.uk
Our role: Design, development, copy direction, ongoing care
Built with: Next.js
Tailwind CSS
TypeScript
Vercel

The brief

Northbound's reputation was built on transparent process and zero-drama project delivery. They needed a website that matched: clear, structured, no fluff. We designed and built it from scratch, with audience-specific landing pages for developers, landlords, homeowners and commercial clients.

Key objectives

01Position Northbound as the calm, structured option in a chaotic industry
02Give each audience (developer, landlord, homeowner, commercial) a clear path
03Capture proper project briefs through a structured contact form (not just an email)
04Document the 14-step process so prospects can see exactly how a job runs
05Set the SEO foundations for Glasgow, Central Belt, Ayrshire and Paisley searches

The Northbound Projects website — northboundprojects.co.uk

What we built

Audience-specific landing pages

Rather than a generic 'Services' page, every audience has its own entry point, Developers, Landlords, Homeowners and Commercial, each with the language, examples and proof points that audience actually cares about.

Structured project brief capture

The contact form doesn't just collect a name and email. It captures project type, budget bracket, timeline and supporting documents, so the first reply can be specific instead of a discovery-call request.

Process page as a sales tool

Northbound's 14-step methodology is the thing that wins them work. We gave it its own page, fully laid out, scannable, sharable, so prospects can see exactly how their project will run before they even pick up the phone.

Trust-led design system

Clean type, restrained palette, real project photography over stock. The whole site signals 'we won't waste your time' before a single word is read.

Our process

Listening

Two discovery sessions to understand the audiences (developers vs homeowners are very different sales) and the existing 14-step process.

Sitemap & strategy

Built the IA around the four audiences, mapped every customer journey through to the contact form.

Design

Wireframes first, then visual design. Light, considered, photography-led. Every page passes a 'would a busy property developer trust this in 8 seconds' test.